If the point of milblogging is to counteract the MSM, the milbloggers are losing, according to a piece in the Wall Street Journal online on J.P. Borda, of Dallas, founder of the more than 1,400-site milblogging group. One of the group’s most popular sites, Matthew Burden’s Blackfive, only gets about 7,000 unique visitors a day.
"Military blogs receive a fraction of the hits generated by mainstream news Web sites. Mr. Burden’s site, for example, receives about 210,000 unique visitors per month, he says. In comparison, Nielsen/Netratings data shows MSNBC.com got 24 million unique visitors last month.
"But milbloggers, who only began online postings in earnest within the past three years, have become increasingly energized and organized in their efforts to counteract existing media coverage. In April, bloggers convened in Washington, D.C. for the first ever milblogging convention."
THE TEXAS SCRIBBLER 