Michael over at Cobb sums up (at Amazon) his shift away from Old Spice deodorant to something called Elixir Blue:
“My son uses Axe. He’s 18. I used to use Old Spice, [until] they changed their formula to go after the kids who use Axe. I don’t want to smell like some kid in a club. This [Elixir Blue] is the body wash for the mature sophisticated gentleman.”
I could say the same, except that Mr. Boy is 13 and I still use the “classic” version of Old Spice, partly out of habit (a habit established at 14 or so) and partly because, well, I just like the way it smells. But I will check out Elixir Blue. For my money, Axe literally stinks. It smells like bad girly cologne.
“It smells like bad girly cologne.”
Which is precisely why youngsters go for it, I guess.
I think they go for it because everyone else in their cohort goes for it. They are sheep. Tho’ truth to tell, that’s why I started using Old Spice.